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Who Should be Managing Your Social Media?

Integration into social media and even developing a new social media experience of your own are both very valid ways to ensuring a successful business in the 21^st century. In a world littered with Internet phenomenon constantly taking the globe by storm, it feels like social media is the one direction that businesses (especially smaller ones) cannot afford to miss. But what does it mean to truly integrate into social media? What does such a thing entail for your company? These are questions that can easily be answered by showing examples of how a business would successfully manage social media.

1. Successful social media management is all about maintaining a constant vigil.

A prudent business would manage its social media experience all day every day – or at the very least, as much as it can spare. After all, social media is the equivalent of global exposure, which means you will have people from all time zones joining in. While that might seem a bit overwhelming to some, any business that is considering integration to social media needs to understand exactly what such a venture entails. Spending every waking moment watching and managing it is one such trial.

2. Having employees trading shifts and being available 24/7 is only the beginning.

Social media management is not just about being active. It is about doing one’s homework, and researching on all the active trends that are currently happening on not just your own community – but the community of other social media experiences. The potential of social media is indeed limitless, but this must be matched by an incredible amount of effort and passion if you have any hope of turning your business into a social media phenomenon.

3. Consistency is the key.

Some businesses that integrate into a social media platform might start strong at first, but find that they are unable to keep up the same pace they did when they first started. This is the main reason why some businesses fail when it comes to social media integration. Your followers need to understand that your business cares which is why the quality of work must be consistent all throughout.

At this point you’re probably wondering if such a venture is even worth it. Consider the fact that this type of integration has the potential to have the entire digital community focus all its attention on you. With such potential waiting to be tapped, it is no surprise that the effort needed to manage social media is nothing short of Herculean.

Social Media – It’s not just online

Oftentimes, when a businesses integrate with the social media, they become obsessed with it in a purely digital fashion. This means that while they are indeed taking advantage of the digital aspect of social media, they often forget that this stretches outside the boundaries of digital communities and into the real world. This is a shame as social media isn’t just an online venture; its true potential can only be tapped if your business looks at both sides of the coin so to speak. After all, social media software such as Instagram may only be available in the Internet, but the majority of its content involves life outside the Internet.

How would you go about taking advantage of social media’s offline potential?

It may seem a little old-fashioned, but a bit of physical advertising can go a long way. You need to be able to encourage people to join your social media experience, and this more often than not involves physical interaction with them. As a matter of fact if the encouragement begins with your employees and they are genuinely enjoying your social media experience then you do not even need to advertise – word of mouth will increase your business’ popularity straight away. This can eventually act as a two way street for your social media venture.

What do you mean by two way street?

In effect, the whole thing becomes a cycle. Through the use of physical encouragement and advertising, your employees and their friends and families (as well as those nearby your business location) might end up joining in on your social media bandwagon – this in turn might encourage online denizens from farther away to join, which will eventually lead to potential clients and customers walking right through your front doors. Your physical business encourages people to go online to your social media, and your social media encourages people online to avail of your physical business.

As one can plainly see, the advantages of offline social media are in many ways just as important as utilising social media online. We must never forget that while the Internet might hold most of the global community in the palm of its hand, it is important to establish a social media business empire that isn’t strictly online.

The best part of this is because of how consuming the digital side of things can be, most businesses are yet to tap into offline social media’s true potential. Strike while the iron is hot.